Scrub Store 101
Starting a medical uniform store in 2023 can be a great business opportunity, especially since the demand for medical uniforms is likely to remain high in the coming years. However, running a successful medical uniform store requires careful planning and strategic thinking. In this article, we will outline some key steps that medical uniform store owners should take in 2023 to ensure the success of their businesses.
1. Research the market
Before starting your medical uniform store, it is important to research the market to understand the needs and preferences of your target customers. This will help you identify the types of medical uniforms that are in high demand, as well as the price points that are most attractive to customers. You should also research the competition in your area to see what other medical uniform stores are offering and how you can differentiate your store from the competition.
2. Choose the right location
The location of your medical uniform store is critical to its success. Uniform vendors may not open an account with you If your...more
Search engines are computers. We, humans, try to make them better at their job, but at the end of the day, these engines are just trying to categorize all the websites correctly. The best way to get a search engine to list you at a higher level is to simply tell it what you want it to know.
1. Put the words “The Best Scrub Store In xxx” on your website, with xxx being your geographic area. For example Scrub House in Loveland, CO is “The Best Scrub Store in Northern Colorado.”
2. Place different phrases on each page.
· Have “About The Best Medical Uniform Scrub Store in xxx” on your About page.
· Have “Blogs from The Best Medical Uniform Scrub Store in xxx” on your Blog page.
3. Have a Blog page.
· Post once a week.
· Make 80% of your articles about things your customers care about (something of value) and 20% of your articles about something they can buy from you.
· Be creative, consistent, and humorous. If you figure out how to do that, call me.
4. Your website should be more about...more
Scrub Store 101 Consulting
When a website links to another website, it is called a backlink. They are made by simply placing a web address on your website.
Backlinks help increase visibility in search engines, improve the credibility of the site, and attract referral traffic.
The more backlinks a website has, the more popular it is, and the higher it will rank in search engine results pages.
When a website links to another website, it is effectively saying that it trusts and recommends that website. This can help to build trust with visitors and make them more likely to convert into customers or clients.
Referral traffic: When someone clicks on a backlink, they are taken to the linked website. If they like what they see, they may stay and browse the website, or even make a purchase. This can all help to increase the traffic and revenue of a website.
Overall, backlinks are important because they help increase visibility, improve credibility, and attract referral traffic. They are an essential part of any successful website.
To have Scrub Store 101 add you to their...more
Scrub Store 101
The rise of e-commerce has been a death knell for small, independent retailers.
“Mom and pop” stores, as they’re sometimes called, have been struggling to compete with online giants like Amazon for years. And as more and more consumers turn to the internet for their shopping needs, these small businesses are being pushed to the brink.
There are a number of reasons why e-commerce is bad for small retail stores. First of all, online retailers have much lower overhead costs than brick-and-mortar businesses. They don’t have to pay for things like rent, utilities, and staff. This gives them a significant advantage when it comes to prices.
Second, small retail stores can’t compete directly with the convenience of online shopping. With just a few clicks, consumers can have whatever they want delivered right to their doorsteps. They don’t have to deal with the hassle of going into a store if they can avoid it.
Finally, online retailers have access to a much larger customer base than geographically limited retail stores. They can reach people all over the world...more
For those who own retail scrub stores, selling scrubs online seems like a simple, logical, and reasonable next step.
The scrub store owner looks around their brick-and-mortar store and thinks: “I sell scrubs in this store, and if I put them online I can sell them there as well.”
There are two conflicting issues with that statement. The first is thinking that a scrub store’s business is to sell scrubs. The second is that selling online is similar to selling in a store
Let’s take the first misunderstanding first. A scrub store’s primary business is not selling scrubs to people. If that’s all a scrub store did, it would be much better and easier to shut the retail store down and sell them online only. What scrub stores do is provides services to healthcare professionals who wear scrubs.
Scrub stores aren’t product-oriented businesses. They are service and customer oriented. Online stores are 100% product-oriented because that is all they have to offer. Scrub stores provided services that are included in the cost of the product....more
If you want to know how to start a scrub store business… call Scrub Store 101 Consulting. It will save you time.
If you want to know how to run a scrub store as a business… contact Scrub Store 101 Consulting. It will save you money.
Hint: Selling scrubs online isn't an easy or simple task. Anyone that tells you otherwise is misinformed. If it's so profitable, why isn't everyone doing it? (Answer: they are, which is why it is so difficult for a new business to succeed)
Topics that Scrub Store 101 Consulting will discuss with you for free include, but are not limited to:
- How to open new accounts with scrub vendors and medical uniform manufacturers
- What equipment and supplies you need to purchase for your new store
- Long discussions about customers, inventory, and store programs
- The importance of having a scrub store mentor with you at every step
- Establishing what success means for you
- Which organizations to belong to and which events to go to
- And answer every...
Being able to outfit a group of employees is a key skill for scrub stores owner to know. And the best scrub store consulting agency in the USA knows how to outfit groups. Because we are also scrub store owners, and we are here to help other scrub store owners.
The purpose of this article is to describe how to outfit groups of all sizes and what "tools" you might find useful. It always helps to have as many tools in your toolkit as possible.
HOW TO OUTFIT A GROUP
First, the scrub store owner (SSO) and the client must decide on which scrubs the employees should wear. Tools to do this are vendor catalogs, web links to products, and product samples. Another tool that you may need is a pricing sheet, with the discount included, ready to hand to the client.
Second, once the client has chosen which scrubs they want, this is a good time to discuss embroidery. The two tools you can use for this are an embroidery order form and a pricing sheet. If the cost of embroidery was not included in the first pricing sheet, this is the time to discuss pricing...more