When a website links to another website, it is called a backlink. They are made by simply placing a web address on your website.

Backlinks help increase visibility in search engines, improve the credibility of the site, and attract referral traffic.

The more backlinks a website has, the more popular it is, and the higher it will rank in search engine results pages.

When a website links to another website, it is effectively saying that it trusts and recommends that website. This can help to build trust with visitors and make them more likely to convert into customers or clients.

Referral traffic: When someone clicks on a backlink, they are taken to the linked website. If they like what they see, they may stay and browse the website, or even make a purchase. This can all help to increase the traffic and revenue of a website.

Overall, backlinks are important because they help increase visibility, improve credibility, and attract referral traffic. They are an essential part of any successful website.

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